# ASO & App Advertising Case Studies · Appogean > Anonymized ASO and app-advertising case studies with real dashboard screenshots — App Store Connect, AppsFlyer, Google Play and Mi Store numbers. *Source: https://appogean.com/cases/ — Markdown rendering for AI agents.* --- Case studies # ASO & app advertising, in the numbers. Three App Store Optimization and app-advertising engagements — a sports-prediction app, an AI background remover and a thermal-camera utility — across the App Store, Google Play and Xiaomi GetApps. Client names are withheld under NDA; the numbers are straight from each app’s own dashboards. Case 01 · Sports prediction ## A prediction app that grew its own installs App Store · iOS · ASO + Apple Ads Take a sports-prediction app from thin store visibility to a self-sustaining install engine — grow organic search installs and scale paid without blowing up blended cost. What we did - **Rebuilt the text stack.** Title and subtitle carrying the strongest prediction and odds keywords, a keyword field with every term used once, and in-app-purchase names as extra indexed fields. - **Widened the keyword pool with locales.** Parallel App Store locales so one listing indexes across several languages in a single market. - **Drove install velocity on target keywords.** A dosed launch-traffic push on mid-frequency terms, stepped just above organic and timed around ranking freezes, to move positions the app could actually win. - **Made the product page convert.** Benefit-first first screenshot and Apple product-page A/B tests, creative matched to the real feature set — no mislead. - **Kept ratings fresh.** System review prompts after a winning moment, growing rating volume and recency — which weighs more than a static average. - **Turned paid into an organic engine.** Apple Ads pointed at the terms organic had validated, so paid volume fed install velocity and the paid→organic uplift compounded. ![A prediction app that grew its own installs — dashboard 1](/_astro/sports-prediction-1.B4BO1043_263BnA.webp) ![A prediction app that grew its own installs — dashboard 2](/_astro/sports-prediction-2.C393DEbM_Z20bGf5.webp) ![A prediction app that grew its own installs — dashboard 3](/_astro/sports-prediction-3.Bc-Uajxh_2t4V33.webp) ![A prediction app that grew its own installs — dashboard 4](/_astro/sports-prediction-4.Cfazw9b6_ZF8o2q.webp) Straight from the app’s live dashboard 810K paid installs / month +51% organic installs (halo) +918% first-time downloads 39.6% store conversion rate Outcome Organic search became a durable, compounding channel — and as the paid→organic loop tightened, blended cost per install fell while volume held near a million a month. Case 02 · AI background remover ## Making search the cheapest install channel App Store · iOS · ASO An AI background-remover was buying installs while its store listing sat undiscovered. The goal: make App Store Search the primary — and lowest-cost — source of installs. What we did - **Owned the “background remover” intent.** Keyword research across remover, eraser, cutout and photo-editing queries, rebuilt into title, subtitle and keyword field — each term once. - **Indexed across markets.** Localized metadata and creative so the same intent ranks in multiple locales, not just US English. - **Rebuilt the first impression.** New icon and before/after first screenshots, with product-page A/B testing to lift show-to-install conversion. - **Seeded the index, then let search carry it.** A short, dosed velocity push to break into ranking, after which real App Store Search traffic became the engine. - **Grew reviews the white way.** A system rating prompt after a successful export kept the score high and fresh. ![Making search the cheapest install channel — dashboard 1](/_astro/background-remover-1.aGlKLyQR_Z28QdHn.webp) ![Making search the cheapest install channel — dashboard 2](/_astro/background-remover-2.SBMNjewh_25yr5a.webp) Straight from the app’s live dashboard 1M total downloads 844K from App Store Search 84% installs organic, not paid ~2× daily install run-rate Outcome Search overtook paid as the primary source of installs: 84% of a million downloads came in organically, at a fraction of the paid cost. Case 03 · Thermal / heat camera ## Growing an Android utility on Google Play and GetApps Google Play + Xiaomi GetApps · Android · ASO A thermal-camera utility needed organic growth on Android: more explore traffic on Google Play, plus a foothold on Xiaomi GetApps — an alt-store that carries real weight in Russia, India and Indonesia. What we did - **Rebuilt the text for Google Play.** Keyword-led title (30 chars) and short description under thermal, heat and night-vision camera intent; a full description written for meaning and relevance, since Google reads it — not keyword density. - **Localized across markets.** Multi-language listings — in the Google Play / GetApps model any locale can index for any market, widening reach across emerging regions. - **Tested the store listing.** Redesigned icon and first three screenshots demonstrating the thermal view, with a store-listing experiment and country-targeted custom listings on the winners. - **Used reviews as a ranking surface.** On Google Play review text indexes, so review and reply copy seeded low-frequency terms; a system prompt grew ratings the white way. - **Opened the alt-store channel.** Published and optimized on Xiaomi GetApps and seeded a light launch-week velocity push across regions, with Android Vitals kept clean so positions held. ![Growing an Android utility on Google Play and GetApps — dashboard 1](/_astro/heat-camera-1.BL3FxtBD_HtSRV.webp) ![Growing an Android utility on Google Play and GetApps — dashboard 2](/_astro/heat-camera-2.C3S8e_81_7FG4Q.webp) ![Growing an Android utility on Google Play and GetApps — dashboard 3](/_astro/heat-camera-3.BlLfg3Un_Z2mHtSm.webp) Straight from the app’s live dashboard Markets reached - Russia - India - Indonesia - Vietnam - Mexico - Türkiye ~6× explore store visitors ~5× installs from explore 6 markets on Mi Store GetApps alt-store channel opened Outcome Google Play explore traffic and installs both grew roughly five-fold, and a store most competitors ignore became a live organic channel across six markets — extra installs at effectively zero media cost. Client identities stay confidential — brand marks and app names are cropped from the captures. Everything shown is a real screenshot from the app’s own App Store Connect, AppsFlyer, Google Play Console or Mi Store / GetApps dashboard for the period stated. All three, side by side Case Store Work Headline results [Sports-prediction app](#sports-prediction) App Store (iOS) ASO + Apple Ads 810K paid installs/mo, +51% organic halo, 39.6% store CVR [AI background remover](#background-remover) App Store (iOS) ASO 1M downloads, 844K from App Store Search — 84% organic [Thermal-camera utility](#heat-camera) Google Play + Xiaomi GetApps ASO + alt-store ~6× explore visitors, ~5× installs, 6 GetApps markets Your app next ## Want a chart like these for your app? Send your App Store or Google Play link. We’ll review your store presence and paid setup, then come back with where the growth is — and what it takes to get there. - A real human reviews your app — no automated funnel - Pricing scoped to the work and built to pay for itself — shared after we look - Reply within one business day --- _Appogean — Canadian mobile app marketing agency (App Store Optimization + app advertising for apps and games). Full site: https://appogean.com/_